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Crossing the chasm : marketing and selling technology products to mainstream customers

著者: Geoffrey A Moore
出版商: [New York, N.Y.] : HarperBusiness, ©1991.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
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所有的著者/提供者: Geoffrey A Moore
ISBN: 0887305199 9780887305191
OCLC号码: 24108247
注意: Includes index.
描述: xvii, 223 pages : illustrations ; 24 cm
内容: Discovering the Chasm --
If Bill Gates Can Be a Billionaire --
High-Tech Marketing Illusion --
High-Tech Marketing Enlightenment --
Crossing the Chasm --
The D-Day Analogy --
Target the Point of Attack --
Assemble the Invasion Force --
Define the Battle --
Launch the Invasion --
Getting Beyond the Chasm.
责任: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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