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Crossing the chasm : marketing and selling technology products to mainstream customers

作者: Geoffrey A Moore
出版商: [New York, N.Y.] : HarperBusiness, ©1991.
版本/格式:   Print book : 英語所有版本和格式的總覽
資料庫:WorldCat
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文件類型: 圖書
所有的作者/貢獻者: Geoffrey A Moore
ISBN: 0887305199 9780887305191
OCLC系統控制編碼: 24108247
注意: Includes index.
描述: xvii, 223 pages : illustrations ; 24 cm
内容: Discovering the Chasm --
If Bill Gates Can Be a Billionaire --
High-Tech Marketing Illusion --
High-Tech Marketing Enlightenment --
Crossing the Chasm --
The D-Day Analogy --
Target the Point of Attack --
Assemble the Invasion Force --
Define the Battle --
Launch the Invasion --
Getting Beyond the Chasm.
責任: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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