skip to content
Crossing the chasm : marketing and selling technology products to mainstream customers Preview this item
ClosePreview this item
Checking...

Crossing the chasm : marketing and selling technology products to mainstream customers

Author: Geoffrey A Moore
Publisher: [New York, N.Y.] : HarperBusiness, ©1991.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 0887305199 9780887305191
OCLC Number: 24108247
Notes: Includes index.
Description: xvii, 223 pages : illustrations ; 24 cm
Contents: Discovering the Chasm --
If Bill Gates Can Be a Billionaire --
High-Tech Marketing Illusion --
High-Tech Marketing Enlightenment --
Crossing the Chasm --
The D-Day Analogy --
Target the Point of Attack --
Assemble the Invasion Force --
Define the Battle --
Launch the Invasion --
Getting Beyond the Chasm.
Responsibility: Geoffrey A. Moore ; with a foreword by Regis McKenna.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/24108247> # Crossing the chasm : marketing and selling technology products to mainstream customers
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "24108247" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/10759741#Place/new_york_n_y> ; # New York, N.Y.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh86006267> ; # Selling--Technology
   schema:about <http://dewey.info/class/658.8/e20/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/verkooptechnieken> ; # Verkooptechnieken
   schema:about <http://id.worldcat.org/fast/956428> ; # High technology industries
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/vente_technologie> ; # Vente--Technologie
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/produits_de_haute_technologie> ; # Produits de haute technologie
   schema:about <http://id.worldcat.org/fast/1112058> ; # Selling--Technology
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/hoogwaardige_technologie> ; # Hoogwaardige technologie
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/industries_de_pointe> ; # Industries de pointe
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Place/etats_unis_d_amerique> ; # Etats-Unis d'Amérique.
   schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "1991" ;
   schema:creator <http://viaf.org/viaf/113006687> ; # Geoffrey A. Moore
   schema:datePublished "1991" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/10759741> ;
   schema:inLanguage "en" ;
   schema:name "Crossing the chasm : marketing and selling technology products to mainstream customers"@en ;
   schema:productID "24108247" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/24108247#PublicationEvent/new_york_n_y_harperbusiness_1991> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/10759741#Agent/harperbusiness> ; # HarperBusiness
   schema:workExample <http://worldcat.org/isbn/9780887305191> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/24108247> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/10759741#Agent/harperbusiness> # HarperBusiness
    a bgn:Agent ;
   schema:name "HarperBusiness" ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Place/etats_unis_d_amerique> # Etats-Unis d'Amérique.
    a schema:Place ;
   schema:name "Etats-Unis d'Amérique." ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/hoogwaardige_technologie> # Hoogwaardige technologie
    a schema:Intangible ;
   schema:name "Hoogwaardige technologie"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/industries_de_pointe> # Industries de pointe
    a schema:Intangible ;
   schema:name "Industries de pointe"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/produits_de_haute_technologie> # Produits de haute technologie
    a schema:Intangible ;
   schema:name "Produits de haute technologie"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/vente_technologie> # Vente--Technologie
    a schema:Intangible ;
   schema:name "Vente--Technologie"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh86006267> # Selling--Technology
    a schema:Intangible ;
   schema:name "Selling--Technology"@en ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1112058> # Selling--Technology
    a schema:Intangible ;
   schema:name "Selling--Technology"@en ;
    .

<http://id.worldcat.org/fast/956428> # High technology industries
    a schema:Intangible ;
   schema:name "High technology industries"@en ;
    .

<http://viaf.org/viaf/113006687> # Geoffrey A. Moore
    a schema:Person ;
   schema:birthDate "1946" ;
   schema:familyName "Moore" ;
   schema:givenName "Geoffrey A." ;
   schema:name "Geoffrey A. Moore" ;
    .

<http://worldcat.org/isbn/9780887305191>
    a schema:ProductModel ;
   schema:isbn "0887305199" ;
   schema:isbn "9780887305191" ;
    .

<http://www.worldcat.org/title/-/oclc/24108247>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/24108247> ; # Crossing the chasm : marketing and selling technology products to mainstream customers
   schema:dateModified "2016-05-12" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.