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Crossing the chasm : [marketing and selling technology products to mainstream customers

Author: Geoffrey A Moore; Regis McKenna
Publisher: Chichester : Capstone, cop. 1998.
Edition/Format:   Book : English : Second edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore; Regis McKenna
ISBN: 9781841120638 1841120634
OCLC Number: 805050005
Description: xxi, 211 p.; 23 cm.
Responsibility: Geoffrey A. Moore ; foreword by Regis McKenna.

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