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Crossing the chasm

著者: Geoffrey A Moore
出版商: Oxford : Capstone, 1998.
版本/格式:   Print book : 英语查看所有的版本和格式
数据库:WorldCat
提要:

This work offers ideas for marketing new high-technology products. It suggests fresh marketing strategies to help with selling innovative new products so that the not untypical situation of new items  再读一些...

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文件类型:
所有的著者/提供者: Geoffrey A Moore
ISBN: 1841120006 9781841120003
OCLC号码: 43198714
注意: Originally published: New York: HarperBusiness, 1991.
Includes index.
描述: xvii, 223 pages : illustrations ; 23 cm
责任: Geoffrey A. Moore.

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