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Crossing the chasm

Author: Geoffrey A Moore; Regis McKenna
Publisher: Oxford, Eng. : Capstone Pub., cop. 2000.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on  Read more...

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Document Type: Book
All Authors / Contributors: Geoffrey A Moore; Regis McKenna
ISBN: 1841120634 9781841120638
OCLC Number: 450401887
Description: xxi, 211 str. ; 24 cm
Responsibility: by Geoffrey A. Moore, foreword by Regis McKenna.

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