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Crossing the chasm

저자: Geoffrey A Moore; Regis McKenna
출판사: Oxford, Eng. : Capstone Pub., cop. 2000.
판/형식:   Print book : 영어 : 2nd ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on  더 읽기…

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문서 형식:
모든 저자 / 참여자: Geoffrey A Moore; Regis McKenna
ISBN: 1841120634 9781841120638
OCLC 번호: 450401887
설명: xxi, 211 str. ; 24 cm.
책임: by Geoffrey A. Moore, foreword by Regis McKenna.

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Primary Entity

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   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/marketing_and_technology> ; # Marketing and technology
   schema:about <http://id.loc.gov/authorities/subjects/sh86006267> ; # Selling--Technology
   schema:author <http://experiment.worldcat.org/entity/work/data/10759741#Person/mckenna_regis> ; # Regis McKenna
   schema:author <http://experiment.worldcat.org/entity/work/data/10759741#Person/moore_geoffrey_a_1946> ; # Geoffrey A. Moore
   schema:bookEdition "2nd ed." ;
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