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Crossing the chasm

Author: Geoffrey A Moore
Publisher: Chichester : Capstone, 1998.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 1841120634 9781841120638
OCLC Number: 643141779
Notes: Previous edition: New York: HarperCollins, 1991.
Includes index.
Description: xxi, 211 pages : illustrations ; 24 cm
Responsibility: Geoffrey A. Moore ; foreword by Regis McKenna.

Abstract:

Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.

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