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The cult of the luxury brand : inside Asia's love affair with luxury

Author: Radha Chadha; Paul Husband
Publisher: London ; Boston : Nicholas Brealey International, 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.
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Additional Physical Format: Online version:
Chadha, Radha.
Cult of the luxury brand.
London ; Boston : Nicholas Brealey International, 2006
(OCoLC)647111103
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Radha Chadha; Paul Husband
ISBN: 1904838057 9781904838050
OCLC Number: 64967119
Description: 314 pages : illustrations ; 24 cm
Contents: pt. 1. How and why. A love affair with Luxe --
Finding Meaning in an LV Bag --
pt. 2. What and where. Japan: an insatiable yen --
Hong Kong and Taiwan: yin and yang --
China: from Mao suits to Armani --
South Korea: indebted to luxury --
Single season sisters: Singapore, Malaysia, Thailand, Indonesia and the Philippines --
India: the next China --
pt. 3. Behind the cult. How the cult is created --
Advent of the genuine fakes --
The future of luxury.
Other Titles: Asia's love affair with luxury
Responsibility: Radha Chadha & Paul Husband.
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Abstract:

Radha Chadha and Paul Husband explore how and why an amazing "luxeplosion" is rocking Asia. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend  Read more...

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'In this superb book, through a series of case studies and insightful analyses, Chadha and Husband highlight new marketing tools that companies are successfully implementing to create and build the Read more...

 
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