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The culture and commerce of publishing in the 21st century

著者：	Albert N Greco; Clara E Rodriguez; Robert M Wharton
出版商：	Stanford, Calif. : Stanford Business Books, 2007.
版本/格式：	图书 : 英语查看所有的版本和格式
提要：	"Is publishing a cultural or commercial endeavor? Drawing on extensive data sets and applying the theoretical tools of both sociology and economics, The Culture and Commerce of Publishing in the 21st Century is the definitive social and economic analysis of the current state and future trends of the industry. This book examines the substantive issues, challenges, and problems confronting the diverse - and in many ways fragile - book publishing industry in the United States. The authors specifically emphasize the consumer, college textbook, and scholarly publishing components of the U.S. book publishing industry as they analyze the cultural and economic structure of the book publishing industry in the twenty-first century." "The book begins by charting the changes in the book publishing industry between 1945 and 2005 and goes on to examine industry specifics, strategies being employed for domestic and global competitiveness, and the economics of publishing and the impact of technology. Through in-person interviews and a broad sampling of people from every sector of the industry it examines the demographic trends in play." "Throughout the book, the tables provided track the industry from 1945 until 2005, and give the reader a snapshot of the data year by year and category by category: bestsellers, average book prices, U.S. bookstore sales, average sales by category, and the demographic breakdown of readers. It also provides forecasts for the coming years, both units and revenues, for 2005-2009. The thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry."--BOOK JACKET.  再读一些...
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