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Culture and the ad : exploring otherness in the world of advertising Preview this item
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Culture and the ad : exploring otherness in the world of advertising

Author: William M O'Barr
Publisher: Boulder, Colo. : Westview Press, 1994.
Series: Institutional structures of feeling.
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
O'Barr, William M.
Culture and the ad.
Boulder, Colo. : Westview Press, 1994
(OCoLC)624437503
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William M O'Barr
ISBN: 0813321964 9780813321967 0813321972 9780813321974
OCLC Number: 29468619
Description: xi, 212 p. : ill. ; 26 cm.
Contents: Analyzing social ideology in advertisements --
Instructions in representing others --
Representations of others, part 1 : advertisements in the 1929 National geographic magazine --
Representations of others, part 2 : contemporary print advertisements --
Audience responses : the photographs of tourists --
An exposition of twentieth-century print advertisements : depictions of African Americans --
Unexpected audiences : American and Japanese representations of one another --
The future.
Series Title: Institutional structures of feeling.
Responsibility: William M. O'Barr.
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