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The culture business : management strategies for the arts-related business

Author: Dag Björkegren
Publisher: London ; New York : Routledge, 1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book presents new theoretical and empirical data on the organization of firms whose main business is the selling of aesthetic experiences. The ephemeral nature of the aesthetic experience causes considerable uncertainty about the commercial reception of cultural products. Dealing with this uncertainty in the market is one of the most challenging tasks for managers in the culture business. By searching for  Read more...
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Additional Physical Format: Online version:
Björkegren, Dag.
Culture business.
London ; New York : Routledge, 1996
(OCoLC)605694759
Document Type: Book
All Authors / Contributors: Dag Björkegren
ISBN: 0415122341 9780415122344 041512235X 9780415122351
OCLC Number: 32778667
Description: viii, 208 pages ; 23 cm
Responsibility: Dag Björkegren.

Abstract:

This text discusses the activities of art-producing organizations from a managerial aspect, emphasizing the economic importance of the production of popular culture. Areas covered include the  Read more...

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