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Culture is our business

Author: Marshall McLuhan
Publisher: New York, McGraw-Hill [1970]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Examines our civilization as it manifests itself through th century's one great art form, advertising."
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Additional Physical Format: Online version:
McLuhan, Marshall, 1911-1980.
Culture is our business.
New York, McGraw-Hill [1970]
(OCoLC)579292373
Document Type: Book
All Authors / Contributors: Marshall McLuhan
OCLC Number: 68442
Description: 336 pages illustrations 25 cm
Contents: Flip --
Breakdown as breakthrough --
Culture is our business --
Political gap --
Violence is the quest for identity --
Goals versus image --
(Hot/cool) groovy: rut or grave? --
Centralism versus decentralism --
The pool of space --
Jung and easily Freudened --
"My consumers, are they not my producers?" --
Sound profile --
Speak, that I may see you --
Rear-view mirror --
Input is not experience --
Invisible environment --
Media mix --
Breaking out in spots --
The people movers --
All Indians walk single file --
The West shall shake the East --
News that stays news --
I'll never forget what's-his-name --
Slang --
Plus c'est la même chose --
Help beautify junk yards --
Software.
Responsibility: [by] Marshall McLuhan.

Abstract:

"Examines our civilization as it manifests itself through th century's one great art form, advertising."

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