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Curation nation : how to win in a world where consumers are creators

Author: Steven C Rosenbaum
Publisher: New York : McGraw-Hill, ©2011.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Creating content is easy: finding what matters is hard. Fortunately there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant. Rosenbaum gathers together insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies.
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Document Type: Book
All Authors / Contributors: Steven C Rosenbaum
ISBN: 9780071760393 0071760393
OCLC Number: 659755255
Description: xiv, 284 pages : illustrations ; 24 cm
Contents: Curation: what is it? --
The history of curation --
Big-time curators on the rise --
Consumer conversations and curation --
Content entrepreneurs: the new curation class --
Tools and techniques --
Magazines and curation --
Naysayers --
Web platforms embrace curation --
Brands: curating your consumer --
Networks: writing inside a curated community --
The micronets --
What is your content strategy? --
Facebooking the future and trending toward twitter --
Are content aggregators vampires? --
Finance, curation, and privacy.
Responsibility: Steven Rosenbaum.

Abstract:

Reveals how any company can use curation (tactical content aggragation) to separate specific quality information from the overwhelming amount of content on the net, helping their customers find  Read more...

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