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Current advertiser practices in compensating their advertising agencies.

Author: Association of National Advertisers.
Publisher: New York : Association of National Advertisers, ©1979.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Association of National Advertisers.
OCLC Number: 6146738
Notes: "A report based on 236 responses to a survey conducted during April-May, 1979 by the A.N.A. Advertising Financial Management Committee under the auspices of the Association's Advertising Management Policy Committee."
Description: 136 pages ; 28 cm

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