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The curse of the mogul : what's wrong with the world's leading media companies

Author: Jonathan A Knee; Bruce C N Greenwald; Ava Seave
Publisher: New York : Portfolio, 2009.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Through fresh analysis and revealing case studies, the authors expose the strategic failures underlying the consistently poor financial performance of media companies.
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Document Type: Book
All Authors / Contributors: Jonathan A Knee; Bruce C N Greenwald; Ava Seave
ISBN: 9781591842644 1591842646
OCLC Number: 361888117
Description: xii, 304 p. : ill. ; 24 cm.
Contents: The media landscape --
The landscape of competitive advantage --
The structure of media industries --
Debunking media myths --
The Internet is not your friend --
Content is not king : movies, music, and books --
Efficient operations in media : do you think I'm sexy? --
Putting it all together : networks and databases --
Managing competition in media : can't we all just get along? --
All (profitable) media is local : newspapers, theaters, and communications --
Reinforcing competitive advantage in media --
Bad mogul : media mergers and acquisitions --
Media M&A that works : one that happened and one that didn't --
Good mogul : the outperformers.
Responsibility: Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave.
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Abstract:

Through fresh analysis and revealing case studies, the authors expose the strategic failures underlying the consistently poor financial performance of media companies.

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