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Custom nation : why customization is the future of business and how to profit from it

Author: Anthony Flynn; Emily Flynn Vencat; Dennis C Flynn
Publisher: Dallas, Tex. : BenBella Books, ©2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. Custom Nation is a practical how-to guide by someone who has built his business on the power of customization.  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Flynn, Anthony, 1983-
Custom nation.
Dallas, Tex. : BenBella Books, ©2012
(OCoLC)778419462
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Anthony Flynn; Emily Flynn Vencat; Dennis C Flynn
ISBN: 9781937856113 1937856119
OCLC Number: 847527700
Description: 1 online resource (xii, 240 pages) : illustrations
Contents: The 21st century's custom revolution --
The end of mass production : how America became a custom nation --
Custom generation : why the 21st century's consumers want custom everything --
The paradox of choice --
Made in the YOU. S.A. : why customizers manufacture in America (or wherever their customers are) --
The future of commerce : customize everything, everywhere, all the time --
Launching your new CIY business --
Adding CIY to your existing business --
The seven crucial lessons of customizing --
Customize your marketing --
Keep growing your CIY business.
Responsibility: Anthony Flynn, Emily Flynn Vencat ; with Dennis Flynn.

Abstract:

A how-to guide on applying customization to businesses. Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, it reveals how customization  Read more...

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"...an excellent primer for those looking to cash in on an important area of growth." --Publishers Weekly "A must-read for all entrepreneurs--and anyone else interested in the future of business." Read more...

 
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