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Customer centered growth : five proven strategies for building competitive advantage

Author: Richard C Whiteley; Diane Hessan
Publisher: Reading, Mass. : Addison-Wesley Pub., ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Breaking through the mystique and mystery that surround successful companies, the authors show that stellar achievement is within the reach of every organization. In fact, any company can master these strategies. Like the previous bestseller from Forum - The Customer-Driven Company - Customer-Centered Growth is a model of hands-on, practical advice as well as conceptual insight. To help put you on the road to growth  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard C Whiteley; Diane Hessan
ISBN: 0201479672 9780201479676
OCLC Number: 33898279
Description: x, 320 pages : illustrations ; 24 cm
Contents: The challenge: turning turmoil into customer-centered growth --
From identity crisis to laser-beam focus --
From "listening to" to "hardwiring" the voice of the customer --
From teamitis to universal collaboration --
From customer satisfaction to lasting customer enthusiasm --
From facilitative leadership to contact leadership --
Epilogue: Lighten up.
Responsibility: Richard Whiteley and Diane Hessan.
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Abstract:

Breaking through the mystique and mystery that surround successful companies, the authors show that stellar achievement is within the reach of every organization. In fact, any company can master these strategies. Like the previous bestseller from Forum - The Customer-Driven Company - Customer-Centered Growth is a model of hands-on, practical advice as well as conceptual insight. To help put you on the road to growth immediately, this new book is filled with specific action steps and guidelines, as well as a 60-page toolkit that you can tailor to your unique situation.

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