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Customer-centered telecommunications services marketing

Author: Karen G Strouse
Publisher: Boston : Artech House, 2004.
Series: Artech House telecommunications library.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Strouse, Karen G.
Customer-centered telecommunications services marketing.
Boston : Artech House, 2004
(DLC) 2004052339
(OCoLC)55229161
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Karen G Strouse
ISBN: 158053855X 9781580538558 9781580538541 1580538541
OCLC Number: 56985807
Description: 1 online resource (xiv, 205 pages) : illustrations.
Contents: Part 1: The Customer-Centered Marketing Strategy - The State of the Telecommunications Industry. The Nature of Telecommunications Competition. The Marketing Plan for a Customer-Centered Telecommunications Enterprise. Market Research. Part 2: Market Management - Demand. Competitive Intelligence. Channel Management. Stakeholder Management. Part 3: Customer Management - Market Segmentation. Pricing. Customer Loyalty, Retention and Churn. The Customer Relationship Management Process. Part 4: Service Management - Branding. Marketing-Based Innovation. Customer-Centered Technology Marketing.
Series Title: Artech House telecommunications library.
Responsibility: Karen G. Strouse.

Abstract:

Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market  Read more...

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