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The customer driven company.

Author: Richard C Whiteley
Publisher: Business Books, 1991.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A practical book showing managers how to give the customer what the customer wants - by investigating, measuring and rewarding the product and service excellence that leads to customer loyalty. It  Read more...

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Document Type: Book
All Authors / Contributors: Richard C Whiteley
ISBN: 0712652353 9780712652353
OCLC Number: 59887397
Description: 306 pages
Contents: Create a customer-keeping vision; saturate your company with the voice of the customer; go to school on the winners; liberate your customer champions; smash the barriers to customer-winning performance; measure, measure, measure; walk the talk.

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