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Customer management scorecard

Author: Bryan Foss; Merlin Stone; Neil Woodcock
Publisher: London : Kogan Page, 2003.
Series: Gale virtual reference library.
Edition/Format:   Website   Continually Updated Resource   Computer File : English
Summary:
With contributions from 25 international experts, in-depth cases and drawing on the leading edge research findings, this book is the most comprehensive source of data ever published on customer management global practice.
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Genre/Form: Electronic books
Material Type: Internet resource
Document Type: Internet Resource, Computer File, Continually Updated Resource
All Authors / Contributors: Bryan Foss; Merlin Stone; Neil Woodcock
ISBN: 0749447036 9780749447038 0749438959 9780749438951
OCLC Number: 225623687
Notes: Title from title page viewed on May 8 th, 2007.
Details: Mode of access: World Wide Web.
Contents:
Series Title: Gale virtual reference library.
Responsibility: Bryan Foss, Merlin Stone and Neil Woodcock.

Abstract:

This volume documents the results of global research on customer management in over 300 companies. It is based on the Customer Management Assessment Tool (CMAT), a diagnostic tool for assessing how  Read more...

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"This book shows companies how to establish accurately how good they are at managing their customers and what they need to do to improve their customer management. The book avoids arcane theories of Read more...

 
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