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Customer management scorecard

Author: Bryan Foss; Merlin Stone; Neil Woodcock
Publisher: London : Kogan Page, 2003.
Series: Gale virtual reference library.
Edition/Format:   Website   Continually Updated Resource   Computer File : English
Database:WorldCat
Summary:
With contributions from 25 international experts, in-depth cases and drawing on the leading edge research findings, this book is the most comprehensive source of data ever published on customer management global practice.
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Details

Genre/Form: Electronic books
Material Type: Internet resource
Document Type: Internet Resource, Computer File, Continually Updated Resource
All Authors / Contributors: Bryan Foss; Merlin Stone; Neil Woodcock
ISBN: 0749447036 9780749447038 0749438959 9780749438951
OCLC Number: 225623687
Notes: Title from title page viewed on May 8 th, 2007.
Details: Mode of access: World Wide Web.
Series Title: Gale virtual reference library.
Responsibility: Bryan Foss, Merlin Stone and Neil Woodcock.

Abstract:

Customer Management Storecard documents the results of global research on customer management in over 300 companies. It is based on the Customer Management Assessment Tool (CMAT), a diagnostic tool  Read more...

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