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Customer relationship management (CRM) : building the business case

Author: Lynette Ryals; Simon Knox; Stan Maklan; Cranfield School of Management.
Publisher: [London] : Financial Times Prentice Hall, 2000.
Series: Management research in practice.; Cranfield School of Management research reports.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Lynette Ryals; Simon Knox; Stan Maklan; Cranfield School of Management.
ISBN: 0273650696 9780273650690
OCLC Number: 49054167
Description: xvii, 119 pages : illustrations ; 30 cm.
Series Title: Management research in practice.; Cranfield School of Management research reports.
Other Titles: Customer relationship management :
Responsibility: Lynette Ryals, Simon Knox and Stan Maklan.

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