skip to content
Customer relationship management : integrating marketing strategy and information technology Preview this item
ClosePreview this item
Checking...

Customer relationship management : integrating marketing strategy and information technology

Author: William G Zikmund; Raymond McLeod; Faye W Gilbert
Publisher: Hoboken, N.J. : Wiley, ©2003.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William G Zikmund; Raymond McLeod; Faye W Gilbert
ISBN: 0471271373 9780471271376 0471429384 9780471429388
OCLC Number: 51743568
Description: xix, 179 pages : illustrations ; 24 cm
Contents: The nature of customer relationship management --
Understanding customer differences --
Information technology and collecting customer data --
The CRM data warehouse --
Customer loyalty --
Customer retention strategies --
Winback and acquisition strategies --
Sales force automation and automated customer service centers --
The basics of data mining, online analytical processing, and information presentation --
Measuring customer satisfaction and loyalty --
Issues for implementing CRM systems.
Responsibility: William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (1)

View most popular tags as: tag list | tag cloud

  • h  (by 1 person)
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/51743568> # Customer relationship management : integrating marketing strategy and information technology
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "51743568" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/837574877#Place/hoboken_n_j> ; # Hoboken, N.J.
   schema:about <http://experiment.worldcat.org/entity/work/data/837574877#Topic/relations_avec_la_clientele_gestion> ; # Relations avec la clientèle--Gestion
   schema:about <http://id.worldcat.org/fast/885540> ; # Customer relations--Management--Data processing
   schema:about <http://id.worldcat.org/fast/885539> ; # Customer relations--Management
   schema:about <http://id.loc.gov/authorities/subjects/sh2007004913> ; # Customer relations--Management--Data processing
   schema:about <http://experiment.worldcat.org/entity/work/data/837574877#Topic/relaciones_con_los_clientes_administracion> ; # Relaciones con los clientes--Administración
   schema:about <http://experiment.worldcat.org/entity/work/data/837574877#Topic/relaciones_con_los_clientes_administracion_procesamiento_de_datos> ; # Relaciones con los clientes--Administración--Procesamiento de datos
   schema:about <http://dewey.info/class/658.812/e21/> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh2007005453> ; # Customer relations--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/837574877#Topic/marketing_relationnel> ; # Marketing relationnel
   schema:about <http://experiment.worldcat.org/entity/work/data/837574877#Topic/relations_avec_la_clientele_informatique> ; # Relations avec la clientèle--Informatique
   schema:about <http://id.worldcat.org/fast/1093590> ; # Relationship marketing
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/32944546> ; # Raymond McLeod
   schema:contributor <http://experiment.worldcat.org/entity/work/data/837574877#Person/gilbert_faye_w> ; # Faye W. Gilbert
   schema:copyrightYear "2003" ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/837574877#Person/zikmund_william_g> ; # William G. Zikmund
   schema:datePublished "2003" ;
   schema:description "The nature of customer relationship management -- Understanding customer differences -- Information technology and collecting customer data -- The CRM data warehouse -- Customer loyalty -- Customer retention strategies -- Winback and acquisition strategies -- Sales force automation and automated customer service centers -- The basics of data mining, online analytical processing, and information presentation -- Measuring customer satisfaction and loyalty -- Issues for implementing CRM systems."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/837574877> ;
   schema:inLanguage "en" ;
   schema:name "Customer relationship management : integrating marketing strategy and information technology"@en ;
   schema:productID "51743568" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/51743568#PublicationEvent/hoboken_n_j_wiley_2003> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/837574877#Agent/wiley> ; # Wiley
   schema:url <http://swbplus.bsz-bw.de/bsz106532197cov.htm> ;
   schema:url <http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=740488> ;
   schema:url <http://catdir.loc.gov/catdir/toc/wiley032/2003544944.html> ;
   schema:workExample <http://worldcat.org/isbn/9780471429388> ;
   schema:workExample <http://worldcat.org/isbn/9780471271376> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA317589> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/51743568> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/837574877#Person/gilbert_faye_w> # Faye W. Gilbert
    a schema:Person ;
   schema:familyName "Gilbert" ;
   schema:givenName "Faye W." ;
   schema:name "Faye W. Gilbert" ;
    .

<http://experiment.worldcat.org/entity/work/data/837574877#Person/zikmund_william_g> # William G. Zikmund
    a schema:Person ;
   schema:familyName "Zikmund" ;
   schema:givenName "William G." ;
   schema:name "William G. Zikmund" ;
    .

<http://experiment.worldcat.org/entity/work/data/837574877#Topic/marketing_relationnel> # Marketing relationnel
    a schema:Intangible ;
   schema:name "Marketing relationnel"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/837574877#Topic/relaciones_con_los_clientes_administracion> # Relaciones con los clientes--Administración
    a schema:Intangible ;
   schema:name "Relaciones con los clientes--Administración"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/837574877#Topic/relaciones_con_los_clientes_administracion_procesamiento_de_datos> # Relaciones con los clientes--Administración--Procesamiento de datos
    a schema:Intangible ;
   schema:name "Relaciones con los clientes--Administración--Procesamiento de datos"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/837574877#Topic/relations_avec_la_clientele_gestion> # Relations avec la clientèle--Gestion
    a schema:Intangible ;
   schema:name "Relations avec la clientèle--Gestion"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/837574877#Topic/relations_avec_la_clientele_informatique> # Relations avec la clientèle--Informatique
    a schema:Intangible ;
   schema:name "Relations avec la clientèle--Informatique"@fr ;
    .

<http://id.loc.gov/authorities/subjects/sh2007004913> # Customer relations--Management--Data processing
    a schema:Intangible ;
   schema:name "Customer relations--Management--Data processing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2007005453> # Customer relations--Management
    a schema:Intangible ;
   schema:name "Customer relations--Management"@en ;
    .

<http://id.worldcat.org/fast/1093590> # Relationship marketing
    a schema:Intangible ;
   schema:name "Relationship marketing"@en ;
    .

<http://id.worldcat.org/fast/885539> # Customer relations--Management
    a schema:Intangible ;
   schema:name "Customer relations--Management"@en ;
    .

<http://id.worldcat.org/fast/885540> # Customer relations--Management--Data processing
    a schema:Intangible ;
   schema:name "Customer relations--Management--Data processing"@en ;
    .

<http://viaf.org/viaf/32944546> # Raymond McLeod
    a schema:Person ;
   schema:familyName "McLeod" ;
   schema:givenName "Raymond" ;
   schema:name "Raymond McLeod" ;
    .

<http://worldcat.org/isbn/9780471271376>
    a schema:ProductModel ;
   schema:isbn "0471271373" ;
   schema:isbn "9780471271376" ;
    .

<http://worldcat.org/isbn/9780471429388>
    a schema:ProductModel ;
   schema:isbn "0471429384" ;
   schema:isbn "9780471429388" ;
    .

<http://www.worldcat.org/title/-/oclc/51743568>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/51743568> ; # Customer relationship management : integrating marketing strategy and information technology
   schema:dateModified "2017-09-04" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.