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Customers for life : how to turn that one-time buyer into a lifetime customer

Author: Carl Sewell; Paul B Brown
Publisher: New York, NY : Pocket Books, 1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Carl Sewell's proven methods can help entrepreneurs turn their employees into service superstars, develop effective advertising, and, most importantly, keep customers coming back for more.

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Additional Physical Format: Online version:
Sewell, Carl.
Customers for life.
New York, NY : Pocket Books, 1998
(OCoLC)894782628
Document Type: Book
All Authors / Contributors: Carl Sewell; Paul B Brown
ISBN: 067102101X 9780671021016
OCLC Number: 39396877
Description: xxiv, 175 pages : illustrations ; 21 cm
Responsibility: Carl Sewell & Paul B. Brown, with a new introduction by the author.

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Professor Leonard A. Schlesinger "Harvard Business School There is not a single page without an instructive lesson for managers striving to achieve competitive advantage through service. It is truly Read more...

 
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