I actually bought a copy of this book on clearance in a book store for only one dollar! I couldn't believe it! It's such a wonderful book. The way it's written is very complex and can be difficult to understand but it's advanced wording really enhances the experience of reading it. It describes how products are presented in a way to make the consumer believe they have appealing human characteristics. The anthropomorphizing of inanimate objects is a key strategy used by companies to make us believe that the things we buy will make us feel fulfilled when in reality advertisers always convey an image of happiness that shown to be just beyond the consumers grasp. It really got me thinking of how I perceive myself based on the things I buy. It has helped me to look closer at the things I buy so that I buy them for their functionality rather than their aesthetic appeal.
Was this review helpful to you?
WorldCat is the world's largest library catalog, helping you find library materials online. Learn more ››
Please sign in to WorldCat
Don't have an account? You can easily create a free account.