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Cyberstrategy : business strategy for extranets, intranets and the internet

Author: Pauline Bickerton; Matthew Bickerton; Kate Simpson-Holley
Publisher: Oxford : Butterworth-Heinemann in association with the Chartered Institute of Marketing, 1998.
Series: Chartered Institute of Marketing/Butterworth-Heinemann Marketing series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

A pragmatic view on the use of cyberstrategy within an organization as both a private and public communication channel. The book is designed to show senior executives how to use the technology in a  Read more...

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Details

Document Type: Book
All Authors / Contributors: Pauline Bickerton; Matthew Bickerton; Kate Simpson-Holley
ISBN: 0750642033 9780750642033
OCLC Number: 41066678
Description: vi, 182 pages ; 24 cm.
Contents: Where should your organization invest? Internet, Extranet or Intranet? --
The cyberstrategy model --
Bridging the gap between marketing and IT through strategic planning --
What is the business case for Internets? --
What is the business case for Extranets? --
What is the business case for Intranets? --
What next? --
On the Internet --
Your Internet strategy --
Assessing the business case --
Assessing your marketing objectives --
Your Internet mission statement --
Cost-benefit analysis of Internet development --
The business case for integrating the Internet within your organization --
What are your competitors doing? --
What do your customers want from you on the Internet? --
Implementation --
What next? --
On the Internet --
Your Extranet strategy --
How critical are Extranets to your organization? --
Assessing the business case --
Implementation --
What next? --
On the Internet --
Your Intranet strategy --
The political minefield --
Assessing the business case --
Implementation --
What next? --
On the Internet --
Conclusion --
A guide to legal issues --
Advertising --
Distance selling --
Jurisdiction --
Defamatory, obscene, discriminatory or harassing material --
Intellectual property rights --
Copyright ownership --
Use of a third party's copyright --
Software licences --
Hypertext links --
Trade marks/passing off --
Domain names --
Disclaimers --
Data protection --
Forming a contract --
Business communications --
Confidence --
Implications of discovery obligations.
Series Title: Chartered Institute of Marketing/Butterworth-Heinemann Marketing series.
Responsibility: Pauline Bickerton, Matthew Bickerton and Kate Simpson-Holley.

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