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The daily you : how the new advertising industry is defining your identity and your worth

Author: Joseph Turow
Publisher: New Haven : Yale University Press, 2011.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me, and it is one we experience now in many ways and on a daily basis. But, as the author shows, the customized media  Read more...
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Document Type: Book
All Authors / Contributors: Joseph Turow
ISBN: 9780300165012 0300165013 9780300188011 0300188013
OCLC Number: 711045661
Description: xi, 234 pages ; 24 cm
Contents: The power under the hood --
Clicks and cookies --
A new advertising food chain --
Targets or waste --
Their masters' voices --
The long click --
Beyond the "creep" factor.
Responsibility: Joseph Turow.

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The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. Drawing on research, this  Read more...

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"An important and urgent reminder that in our excitement over the benefits of new technologies we run the risk of ceding influence over forces essential to protecting and promoting autonomous Read more...

 
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