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The daily you : how the new advertising industry is defining your identity and your worth

Autor Joseph Turow
Vydavatel: New Haven : Yale University Press, 2011.
Vydání/formát:   Kniha : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me, and it is one we experience now in many ways and on a daily basis. But, as the author shows, the customized media  Přečíst více...
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Detaily

Typ dokumentu: Book
Všichni autoři/tvůrci: Joseph Turow
ISBN: 9780300165012 0300165013 9780300188011 0300188013
OCLC číslo: 711045661
Popis: xi, 234 pages ; 24 cm
Obsahy: The power under the hood --
Clicks and cookies --
A new advertising food chain --
Targets or waste --
Their masters' voices --
The long click --
Beyond the "creep" factor.
Odpovědnost: Joseph Turow.

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The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. Drawing on research, this  Přečíst více...

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