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The daily you : how the new advertising industry is defining your identity and your worth

Autor: Joseph Turow
Editorial: New Haven : Yale University Press, 2011.
Edición/Formato:   Print book : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me, and it is one we experience now in many ways and on a daily basis. But, as the author shows, the customized media  Leer más
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Tipo de documento: Libro/Texto
Todos autores / colaboradores: Joseph Turow
ISBN: 9780300165012 0300165013 9780300188011 0300188013
Número OCLC: 711045661
Descripción: xi, 234 pages ; 24 cm
Contenido: The power under the hood --
Clicks and cookies --
A new advertising food chain --
Targets or waste --
Their masters' voices --
The long click --
Beyond the "creep" factor.
Responsabilidad: Joseph Turow.

Resumen:

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. Drawing on research, this  Leer más

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"An important and urgent reminder that in our excitement over the benefits of new technologies we run the risk of ceding influence over forces essential to protecting and promoting autonomous Leer más

 
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