passa ai contenuti
The daily you : how the new advertising industry is defining your identity and your worth Anteprima di questo documento
ChiudiAnteprima di questo documento
Stiamo controllando…

The daily you : how the new advertising industry is defining your identity and your worth

Autore: Joseph Turow
Editore: New Haven : Yale University Press, 2011.
Edizione/Formato:   Libro : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me, and it is one we experience now in many ways and on a daily basis. But, as the author shows, the customized media  Per saperne di più…
Voto:

(non ancora votato) 0 con commenti - Diventa il primo.

Soggetti
Altri come questo

 

Trova una copia in biblioteca

&AllPage.SpinnerRetrieving; Stiamo ricercando le biblioteche che possiedono questo documento…

Dettagli

Tipo documento: Book
Tutti gli autori / Collaboratori: Joseph Turow
ISBN: 9780300165012 0300165013 9780300188011 0300188013
Numero OCLC: 711045661
Descrizione: xi, 234 p. ; 24 cm.
Contenuti: The power under the hood --
Clicks and cookies --
A new advertising food chain --
Targets or waste --
Their masters' voices --
The long click --
Beyond the "creep" factor.
Responsabilità: Joseph Turow.

Abstract:

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. Drawing on research, this  Per saperne di più…

Commenti

Recensioni editoriali

Sinossi editore

"An important and urgent reminder that in our excitement over the benefits of new technologies we run the risk of ceding influence over forces essential to protecting and promoting autonomous Per saperne di più…

 
Commenti degli utenti
Recuperando commenti GoodReads…
Stiamo recuperando commenti DOGObooks

Etichette

Diventa il primo.

Documenti simili

Soggetti correlati:(5)

Liste di utenti con questo documento (7)

Conferma questa richiesta

Potresti aver già richiesto questo documento. Seleziona OK se si vuole procedere comunque con questa richiesta.

Dati collegati


<http://www.worldcat.org/oclc/711045661>
library:oclcnum"711045661"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/711045661>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/885565>
rdf:typeschema:Intangible
schema:name"Customer services--Technological innovations"@en
schema:name"Customer services--Technological innovations."@en
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/1010260>
rdf:typeschema:Intangible
schema:name"Marketing--Technological innovations"@en
schema:name"Marketing--Technological innovations."@en
schema:about
schema:about
schema:creator
schema:datePublished"2011"
schema:description"The power under the hood -- Clicks and cookies -- A new advertising food chain -- Targets or waste -- Their masters' voices -- The long click -- Beyond the "creep" factor."@en
schema:description"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me, and it is one we experience now in many ways and on a daily basis. But, as the author shows, the customized media environment we inhabit today reflects diminished, not enhanced consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. It is clearly not being customized by and for consumers themselves. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, depending on the category to which you are assigned, how does that affect the array of choices, and what you see and do online? Drawing on research, including interviews with industry insiders, this book shows how advertisers have come to wield such power over individuals and media outlets, and what can be done to stop it."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/864134918>
schema:inLanguage"en"
schema:name"The daily you : how the new advertising industry is defining your identity and your worth"@en
schema:numberOfPages"234"
schema:publisher
schema:url
schema:workExample
schema:workExample

Content-negotiable representations

Chiudi finestra

Per favore entra in WorldCat 

Non hai un account? Puoi facilmente crearne uno gratuito.