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The daily you : how the new advertising industry is defining your identity and your worth

著者: Joseph Turow
出版: New Haven : Yale University Press, 2011.
エディション/フォーマット:   書籍 : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me, and it is one we experience now in many ways and on a daily basis. But, as the author shows, the customized media  続きを読む
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ドキュメントの種類: 図書
すべての著者/寄与者: Joseph Turow
ISBN: 9780300165012 0300165013 9780300188011 0300188013
OCLC No.: 711045661
物理形態: xi, 234 pages ; 24 cm
コンテンツ: The power under the hood --
Clicks and cookies --
A new advertising food chain --
Targets or waste --
Their masters' voices --
The long click --
Beyond the "creep" factor.
責任者: Joseph Turow.

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The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. Drawing on research, this  続きを読む

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"An important and urgent reminder that in our excitement over the benefits of new technologies we run the risk of ceding influence over forces essential to protecting and promoting autonomous 続きを読む

 
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