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The daily you : how the new advertising industry is defining your identity and your worth

저자: Joseph Turow
출판사: New Haven : Yale University Press, 2011.
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me, and it is one we experience now in many ways and on a daily basis. But, as the author shows, the customized media  더 읽기…
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문서 형식:
모든 저자 / 참여자: Joseph Turow
ISBN: 9780300165012 0300165013 9780300188011 0300188013
OCLC 번호: 711045661
설명: xi, 234 pages ; 24 cm
내용: The power under the hood --
Clicks and cookies --
A new advertising food chain --
Targets or waste --
Their masters' voices --
The long click --
Beyond the "creep" factor.
책임: Joseph Turow.

초록:

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. Drawing on research, this  더 읽기…

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