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The daily you : how the new advertising industry is defining your identity and your worth

Autor: Joseph Turow
Editora: New Haven : Yale University Press, 2011.
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me, and it is one we experience now in many ways and on a daily basis. But, as the author shows, the customized media  Ler mais...
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Detalhes

Tipo de Documento: Livro
Todos os Autores / Contribuintes: Joseph Turow
ISBN: 9780300165012 0300165013 9780300188011 0300188013
Número OCLC: 711045661
Descrição: xi, 234 p. ; 24 cm.
Conteúdos: The power under the hood --
Clicks and cookies --
A new advertising food chain --
Targets or waste --
Their masters' voices --
The long click --
Beyond the "creep" factor.
Responsabilidade: Joseph Turow.

Resumo:

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. Drawing on research, this  Ler mais...

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"An important and urgent reminder that in our excitement over the benefits of new technologies we run the risk of ceding influence over forces essential to protecting and promoting autonomous Ler mais...

 
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