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The daily you : how the new advertising industry is defining your identity and your worth แสดงตัวอย่างรายการนี้
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The daily you : how the new advertising industry is defining your identity and your worth

ผู้แต่ง: Joseph Turow
สำนักพิมพ์: New Haven : Yale University Press, 2011.
ครั้งที่พิมพ์/รูปแบบ:   Print book : ภาษาอังกฤษดูครั้งที่พิมพ์และรูปแบบ
ฐานข้อมูล:WorldCat
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The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me, and it is one we experience now in many ways and on a daily basis. But, as the author shows, the customized media  อ่านมากขึ้น…
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ประเภทของเอกสาร: หนังสือ
ผู้แต่งทั้งหมด : ผู้แต่งร่วม Joseph Turow
ISBN: 9780300165012 0300165013 9780300188011 0300188013
OCLC Number: 711045661
คำอธิบาย: xi, 234 pages ; 24 cm
สารบัญ: The power under the hood --
Clicks and cookies --
A new advertising food chain --
Targets or waste --
Their masters' voices --
The long click --
Beyond the "creep" factor.
ความรับผิดชอบ: Joseph Turow.

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The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. Drawing on research, this  อ่านมากขึ้น…

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"An important and urgent reminder that in our excitement over the benefits of new technologies we run the risk of ceding influence over forces essential to protecting and promoting autonomous อ่านมากขึ้น…

 
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