• 引文/輸出
  引文/輸出

  複製引文

  APA（第6版）

  

  芝加哥（作者-日期，第15版）

  

  Harvard（第18版）

  

  MLA（第7版）

  

  Turabian（第6版）

  

  輸出引文

  匯出到RefWorks   匯至EndNote / Reference Manager   匯至EasyBib   取消

  請注意： 引文均以參考咨詢的標準為凖。但是，格式的規則在應用程式或研究的領域之間會大相徑庭。應考慮審的出版商、上課教師、學術機構或組織等的具體要求。
• 列印
• 電子郵件
  電子郵件

  所有的欄位都要。

  必須要有電子郵件地址欄位。請輸入收件人的電子郵件地址。

  輸入的電子郵件地址格式不對。請重新輸入收件人的電子郵件地址。

  最多可將資料送至五位收件人。

  輸入收件者的電子郵件地址： 最多能用逗號（,）將五個位址分開

  必須要有名字的欄位。請輸入你的名字。

  輸入你的名字： 必須要有主題欄位。請輸入主題。 主題:

  必須要有電子郵件訊息的欄位。請輸入訊息。

  電子郵件訊息： 我想你可能會對此資料感興趣，資料位於 http://www.worldcat.org/oclc/711045661 題名： The daily you : how the new advertising industry is defining your identity and your worth 作者： Joseph Turow 出版商： New Haven : Yale University Press, 2011. ISBN/ISSN: 9780300165012 0300165013 9780300188011 0300188013 OCLC:711045661

  
  

  你輸入的ReCaptcha字詞不對。請設法與顯示在視窗中的那兩個字相符，或者試用音訊版本。

  取消
• 分享
• 永久連結
  永久連結

  複製URL以便和網頁連結：

• 撰寫評論
• 對此資料進行評分：
• • 1
  • 2
  • 3
  • 4
  • 5

更多類似這樣的

主題

• Consumer profiling.
• Marketing -- Technological innovations.
• Customer services -- Technological innovations.
• 檢視所有主題

讀者我的最愛清單

類似資料

The daily you : how the new advertising industry is defining your identity and your worth

作者：	Joseph Turow
出版商：	New Haven : Yale University Press, 2011.
版本/格式：	圖書 : 英語檢視所有的版本和格式
提要：	The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me, and it is one we experience now in many ways and on a daily basis. But, as the author shows, the customized media environment we inhabit today reflects diminished, not enhanced consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. It is clearly not being customized by and for consumers themselves. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, depending on the category to which you are assigned, how does that affect the array of choices, and what you see and do online? Drawing on research, including interviews with industry insiders, this book shows how advertisers have come to wield such power over individuals and media outlets, and what can be done to stop it.  再讀一些...
評定級別：	(尚未評分) 0 附有評論 - 成爲第一個。