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Dal CRM al social CRM : Nuove tecnologie per la gestione della relazione con il cliente

Author: Roberto Chierici; Alice Mazzucchelli
Publisher: Turin : G. Giappichelli, [2017]
Edition/Format:   eBook : Document : ItalianView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Chierici, Roberto.
Dal CRM al social CRM : Nuove tecnologie per la gestione della relazione con il cliente.
Turin : G. Giappichelli, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Roberto Chierici; Alice Mazzucchelli
ISBN: 9788892171787 889217178X 8892172735 9788892172739
OCLC Number: 1013823450
Description: 1 online resource (145 pages)
Contents: Cover; Occhiello; Indice; Indice delle tabelle; Indice delle figure; Introduzione; 1 Il ruolo del cliente per il vantaggio competitivo dâ#x80;#x99;impresa; 2 I social media; 3 La gestione della relazione con il cliente; 4 Unâ#x80;#x99;indagine empirica sulle imprese italiane; Bibliografia.
Responsibility: Roberto Chierici, Alice Mazzucchelli.

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