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Dartnell's public relations handbook

Author: Robert L Dilenschneider; Dartnell Corporation.
Publisher: Chicago : Dartnell Corp., ©1996.
Edition/Format:   Book : English : Rev and updated, 4th edView all editions and formats
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Additional Physical Format: Online version:
Dartnell's public relations handbook.
Chicago : Dartnell Corp., c1996
(OCoLC)891772102
Document Type: Book
All Authors / Contributors: Robert L Dilenschneider; Dartnell Corporation.
ISBN: 0850132371 9780850132373
OCLC Number: 35659711
Description: xxix, 465 p. : ill. ; 23 cm.
Contents: Public relations : an overview / Robert L. Dilenschneider --
New strategies in public relations / Kathleen F. Connelly --
Staffing and budgeting / Thomas R. Jordan --
Measuring problems and results in public relations / A. Joseph Dodson --
Media relations : how to relate to the press / Richard J. Kosmicki, Frederick E. Bona --
Trading in on trade publications / Joel Pomerantz --
Global public relations / Kathleen F. Connelly --
Investor relations / Joseph A. Kopec, Art Gormley --
The annual report / Wes Truesdell --
Keeping employees informed / Joseph A. Kopec --
Thinking the unthinkable : crisis communications / Jonathan Dedmon --
Writing bylined op-eds, articles, and books ; Speechwriting / Mary Jane Genova --
Public relations for nonprofit organizations / Phillip P. Fried --
Public affairs and government relations : environmental and occupational health issues / Susan L. Hullin, Matthew M. Swetonic, James Wieghart --
The public relations agency / Robert S. Diamond --
Positioning public relations with management / Kenneth G. Trantowski --
Conclusion / by Robert L. Dilenschneider.
Other Titles: Public relations handbook
Responsibility: Robert L. Dilenschneider, editor.

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