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Darwin's brands : adapting for success

Author: Anand Bhaskar Halve
Publisher: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
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Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the  Read more...

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Document Type: Book
All Authors / Contributors: Anand Bhaskar Halve
ISBN: 9788132107156 8132107152
OCLC Number: 758395121
Description: xvii, 168 pages : illustrations ; 24 cm
Contents: Acknowledgements --
Introduction --
Consumer goods --
Thums up : a thundering success --
Cadbury's dairy milk chocolate : the real taste of life --
Saffola : heart ok please! --
Maggi : 25 years in 2 minutes --
Amul : the taste of India --
Lifebuoy : where there's lifebuoy, there's health --
Home and durables --
Titan : the times they are a-changin --
Asian paints : the colours of happiness --
Hero Honda : zero to world leadership in 60 months --
Maruti : the long and winding road --
Media --
Femina : a matter of substance --
Services --
Airtel : if only we talk to each other.
Responsibility: Anand Halve.

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The stories are readable and packed with historical anecdotes, interviews and tidbits that are not commonly known....[the book has] been designed as study material for classrooms, which deserves Read more...

 
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