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Data and text mining : a business applications approach

Author: Thomas W Miller
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Inside this book you will find a manager's introduction to Data and Text Mining. The emphasis is on business data, including information about firms and markets, products and prices, supplier actions and buyer responses. By focusing on business applications such as customer relationship management, database marketing, market segmentation, sales forecasting, and more, you'll be shown just how Data and Text Mining  Read more...
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Document Type: Book
All Authors / Contributors: Thomas W Miller
ISBN: 0131400851 9780131400856 0131229117 9780131229112
OCLC Number: 55508946
Description: xiii, 178 pages : charts ; 24 cm
Contents: Ch. 1. What is data mining? --
Ch. 2. Traditional methods --
Ch. 3. Data-adaptive methods --
Ch. 4. Text mining --
Ch. 5. And in conclusion ... --
App. A. Cases and data sets --
App. B. Business research and privacy protection.
Responsibility: Thomas W. Miller.

Abstract:

Using worked examples and business case studies, the text answers the four questions: why is data mining important to business and marketing research; how is data mining different from other types of  Read more...

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