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Data divination : big data strategies

Author: Pam Baker; Bob Gourley
Publisher: Boston, MA : Cengage Learning PTR, [2015] ©2015
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Our world is being transformed by big data. The growth of the Internet and the rapid expansion of mobile communications and related technologies have created a massive flow of data--both structured and unstructured. The availability and use of that data has enormous implications for businesses and for the wider society. Used effectively, big data can drive businesses in the direction of more accurate analyses of  Read more...
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Details

Document Type: Book
All Authors / Contributors: Pam Baker; Bob Gourley
ISBN: 9781305115088 1305115082
OCLC Number: 880772910
Notes: Includes index.
Description: xvi, 416 pages : illustrations ; 24 cm
Contents: What is big data, really? --
How to fomulate a winning big data strategy --
How to ask the "right" questions of big data --
How to pick the "right" data sources --
Why the answer to your big data question resembles a Rubik's cube --
The role of real-time analytics in rolling your strategy --
The big data value propostion and monetization --
Rise of the collaborative economy and ways to profit from it --
The privacy conundrum --
Use cases in the department of defense and intelligence community --
Use cases in governments --
Use cases in security --
Use cases in healthcare --
Use cases in small businesses and farms --
Use cases in transportation --
Use cases in energy --
Uses cases in retail --
Use cases in banking and financial services --
Use cases in manufacturing --
Empowering the workforce --
Executive summary.
Responsibility: Pam Baker, [with special contribution by Bob Gourley].

Abstract:

Our world is being transformed by big data. This book offers detailed instruction in big-data strategy development and implementation, supported by numerous real-world business cases in eight  Read more...

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