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Data, Expert Knowledge and Decisions : an Interdisciplinary Approach with Emphasis on Marketing Applications

Author: Wolfgang Gaul; Martin Schader
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 1988.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Wolfgang Gaul; Martin Schader
ISBN: 9783642734892 3642734898
OCLC Number: 851755663
Description: 1 online resource (viii, 380 pages 117 illustrations)
Contents: Introduction --
Decision Support for Marketing Problems --
Decision Support Systems, Knowledge Representation, Applications other than Marketing --
Data Analysis and Marketing --
Data Analysis.
Responsibility: edited by Wolfgang Gaul, Martin Schader.

Abstract:

Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint  Read more...

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