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Database marketing : strategy and implementation

Author: Robert Shaw; Merlin Stone
Publisher: New York : Wiley, ©1990.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Databases
Document Type: Book
All Authors / Contributors: Robert Shaw; Merlin Stone
ISBN: 0471623458 9780471623458
OCLC Number: 20056621
Notes: Includes index.
Description: xiv, 200 pages : illustrations ; 26 cm
Responsibility: Robert Shaw and Merlin Stone.

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