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Database marketing

Author: Phil Rutsohn; D.E. Visuals (Firm)
Publisher: Sunrise, FL : D.E. Visuals, 1997.
Series: VAST - Academic video online
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
In this program, it takes a comprehensive approach to help viewers to have a better understanding of database marketing. Topics include: why database marketing; the essential features of database marketing; its use in improving a company's efficiency and effectiveness; database and the internet.
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Genre/Form: Educational films
Alexander Street Video
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Phil Rutsohn; D.E. Visuals (Firm)
OCLC Number: 794308239
Notes: Previously published as DVD.
Description: 1 online resource (28 min.).
Series Title: VAST - Academic video online
Other Titles: Data base marketing
Responsibility: produced & directed by Phil Rutsohn.

Abstract:

In this program, it takes a comprehensive approach to help viewers to have a better understanding of database marketing. Topics include: why database marketing; the essential features of database marketing; its use in improving a company's efficiency and effectiveness; database and the internet.

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