skip to content
De la st[r]atégie marketing à la création publicitaire : magazines, affiches, TV/Radio, Internet Preview this item
ClosePreview this item
Checking...

De la st[r]atégie marketing à la création publicitaire : magazines, affiches, TV/Radio, Internet

Author: Henri Joannis; Virginie de Barnier
Publisher: Paris : Dunod, ©2005.
Edition/Format:   Print book : French : 2e édView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Henri Joannis; Virginie de Barnier
ISBN: 2100073826 9782100073825
OCLC Number: 154659669
Description: v, 473, [1] p. : ill
Responsibility: Henri Joannis, Virginie de Barnier ; préface de Philippe Legendre.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/154659669> # De la st[r]atégie marketing à la création publicitaire : magazines, affiches, TV/Radio, Internet
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "154659669" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/fr> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1862930218#Place/paris> ; # Paris
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Thing/mise> ; # MISE
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Topic/publicite_taux_de_rendement> ; # Publicité--Taux de rendement
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Thing/affiche> ; # AFFICHE
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Thing/revue> ; # REVUE
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Topic/messages_publicitaires> ; # Messages publicitaires
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Thing/marche> ; # MARCHÉ
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Thing/strategie> ; # STRATÉGIE
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Topic/publicite> ; # Publicité
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Topic/publicite_technique> ; # Publicité--Technique
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Topic/creativite_marketing_strategique_publicite_commerce> ; # créativité--marketing stratégique--publicité (commerce)
   schema:about <http://id.worldcat.org/fast/1146648> ; # Television advertising
   schema:about <http://id.worldcat.org/fast/869331> ; # Commercial art
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Thing/television> ; # TÉLÉVISION
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Thing/publicitaire> ; # PUBLICITAIRE
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Thing/radio> ; # RADIO
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Topic/strategie_de_marketing> ; # Stratégie de marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Topic/plans_medias> ; # Plans médias
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Topic/langage_publicitaire> ; # Langage publicitaire
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Thing/commercialisation> ; # COMMERCIALISATION
   schema:about <http://id.worldcat.org/fast/1087170> ; # Radio advertising
   schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Thing/publicite> ; # PUBLICITÉ
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Topic/art_publicitaire> ; # Art publicitaire
   schema:about <http://dewey.info/class/659.1/> ;
   schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Topic/message_publicitaire> ; # Message publicitaire
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Thing/marketing> ; # MARKETING
   schema:about <http://experiment.worldcat.org/entity/work/data/1862930218#Thing/relation> ; # RELATION
   schema:bookEdition "2e éd." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/19956636> ; # Virginie de Barnier
   schema:copyrightYear "2005" ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/1862930218#Person/joannis_henri> ; # Henri Joannis
   schema:datePublished "2005" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1862930218> ;
   schema:inLanguage "fr" ;
   schema:name "De la st[r]atégie marketing à la création publicitaire : magazines, affiches, TV/Radio, Internet"@fr ;
   schema:numberOfPages "473" ;
   schema:productID "154659669" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/154659669#PublicationEvent/paris_dunod_2005> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1862930218#Agent/dunod> ; # Dunod
   schema:workExample <http://worldcat.org/isbn/9782100073825> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/154659669> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1862930218#Person/joannis_henri> # Henri Joannis
    a schema:Person ;
   schema:familyName "Joannis" ;
   schema:givenName "Henri" ;
   schema:name "Henri Joannis" ;
    .

<http://experiment.worldcat.org/entity/work/data/1862930218#Thing/commercialisation> # COMMERCIALISATION
    a schema:Thing ;
   schema:name "COMMERCIALISATION" ;
    .

<http://experiment.worldcat.org/entity/work/data/1862930218#Topic/creativite_marketing_strategique_publicite_commerce> # créativité--marketing stratégique--publicité (commerce)
    a schema:Intangible ;
   schema:name "créativité--marketing stratégique--publicité (commerce)"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/1862930218#Topic/langage_publicitaire> # Langage publicitaire
    a schema:Intangible ;
   schema:name "Langage publicitaire"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/1862930218#Topic/message_publicitaire> # Message publicitaire
    a schema:Intangible ;
   schema:name "Message publicitaire"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/1862930218#Topic/messages_publicitaires> # Messages publicitaires
    a schema:Intangible ;
   schema:name "Messages publicitaires"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/1862930218#Topic/publicite_taux_de_rendement> # Publicité--Taux de rendement
    a schema:Intangible ;
   schema:name "Publicité--Taux de rendement"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/1862930218#Topic/publicite_technique> # Publicité--Technique
    a schema:Intangible ;
   schema:name "Publicité--Technique"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/1862930218#Topic/strategie_de_marketing> # Stratégie de marketing
    a schema:Intangible ;
   schema:name "Stratégie de marketing"@fr ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@fr ;
    .

<http://id.worldcat.org/fast/1087170> # Radio advertising
    a schema:Intangible ;
   schema:name "Radio advertising"@fr ;
    .

<http://id.worldcat.org/fast/1146648> # Television advertising
    a schema:Intangible ;
   schema:name "Television advertising"@fr ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
   schema:name "Advertising"@fr ;
    .

<http://id.worldcat.org/fast/869331> # Commercial art
    a schema:Intangible ;
   schema:name "Commercial art"@fr ;
    .

<http://viaf.org/viaf/19956636> # Virginie de Barnier
    a schema:Person ;
   schema:familyName "Barnier" ;
   schema:givenName "Virginie de" ;
   schema:name "Virginie de Barnier" ;
    .

<http://worldcat.org/isbn/9782100073825>
    a schema:ProductModel ;
   schema:isbn "2100073826" ;
   schema:isbn "9782100073825" ;
    .

<http://www.worldcat.org/title/-/oclc/154659669>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/154659669> ; # De la st[r]atégie marketing à la création publicitaire : magazines, affiches, TV/Radio, Internet
   schema:dateModified "2017-10-21" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.