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Deadly persuasion : the advertising of alcohol and tobacco

Author: Adriana BarbaroMariellen DiemandKelly GarnerChristina GilbertSut JhallyAll authors
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2014.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Publication:Media Education Foundation Collection
Database:WorldCat
Summary:
Illustrating her compelling analysis with contemporary advertising examples, Jean Kilbourne argues that the alcohol and tobacco industries' marketing strategies are driven by a clear and deep understanding of the psychology of anxiety and addiction. In the name of education and health, Deadly Persuasion casts a critical eye on two industries whose products kill more than 450,000 Americans each year.
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Details

Genre/Form: Documentary films
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Adriana Barbaro; Mariellen Diemand; Kelly Garner; Christina Gilbert; Sut Jhally; Jean Kilbourne; Kenyon King; Thom Monahan; Teri Morris; Tracy Oliver; Jeremy Smith; Kimberly Webster; Media Education Foundation.
OCLC Number: 885394698
Credits: Director, Sut Jhally; editors, Sut Jhally, Kenyon King, Jeremy Smith; sound design/original music, Thom Monahan; camera, Kelly Garner, Teri Morris, Jeremy Smith.
Event notes: Originally produced by Media Education Foundation in 2003.
Target Audience: Grade 9+; Higher education.
Description: 1 online resource (1 video file, 60 min.)
Details: Mode of access: World Wide Web. System requirements: Adobe Flash Player.
Responsibility: a lecture by Jean Kilbourne ; Media Education Foundation.

Abstract:

Illustrating her compelling analysis with contemporary advertising examples, Jean Kilbourne argues that the alcohol and tobacco industries' marketing strategies are driven by a clear and deep understanding of the psychology of anxiety and addiction. In the name of education and health, Deadly Persuasion casts a critical eye on two industries whose products kill more than 450,000 Americans each year.

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