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Dealing with Darwin : how great companies innovate at every phase of their evolution

저자: Geoffrey A Moore
출판사: New York : Portfolio, ©2005.
판/형식:   인쇄본 : 영어모든 판과 형식 보기
요약:
Demonstrates how companies can benefit from the scientific principles of natural selection, explaining how established businesses can successfully adapt to the challenges of such forces as deregulation, globalization, and e-commerce.
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문서 유형 도서
모든 저자 / 참여자: Geoffrey A Moore
ISBN: 1591841070 9781591841074
OCLC 번호: 61513232
메모: Includes index.
설명: xxii, 281 pages : illustrations ; 24 cm
내용: Preface : what this book is about and how it came to be --
1. The economics of innovation --
2. Innovation and category maturity --
3. Innovation and business architecture --
4. Types of innovation --
5. Managing innovation in growth markets --
6. Managing innovation in mature markets --
7. Managing innovation in declining markets --
8. Managing innovation in your enterprise --
9. Extracting resources from context --
10. Repurposing resources for core --
11. Managing inertia in your enterprise.
책임: Geoffrey A. Moore.
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Demonstrates how companies can benefit from the scientific principles of natural selection, explaining how established businesses can successfully adapt to the challenges of such forces as deregulation, globalization, and e-commerce.

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