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Dealing with Darwin : how great companies innovate at every phase of their evolution

Autor: Geoffrey A Moore
Editora: New York : Portfolio, ©2005.
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Demonstrates how companies can benefit from the scientific principles of natural selection, explaining how established businesses can successfully adapt to the challenges of such forces as deregulation, globalization, and e-commerce.
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Detalhes

Tipo de Documento: Livro
Todos os Autores / Contribuintes: Geoffrey A Moore
ISBN: 1591841070 9781591841074
Número OCLC: 61513232
Notas: Includes index.
Descrição: xxii, 281 p. : ill. ; 24 cm.
Conteúdos: Preface : what this book is about and how it came to be --
1. The economics of innovation --
2. Innovation and category maturity --
3. Innovation and business architecture --
4. Types of innovation --
5. Managing innovation in growth markets --
6. Managing innovation in mature markets --
7. Managing innovation in declining markets --
8. Managing innovation in your enterprise --
9. Extracting resources from context --
10. Repurposing resources for core --
11. Managing inertia in your enterprise.
Responsabilidade: Geoffrey A. Moore.
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Resumo:

Demonstrates how companies can benefit from the scientific principles of natural selection, explaining how established businesses can successfully adapt to the challenges of such forces as deregulation, globalization, and e-commerce.

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