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Dealing with disruption : lessons from the publishing industry

Author: Michael N Ross
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2016.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Publishing today requires a presence in local and global markets, and successful publishers can be more effective in reaching both by employing current technology at all stages of the publishing process. Finding the most efficient and profitable business models has become more challenging (and more rewarding) by the same advancements in technology. Michael N. Ross provides a roadmap to the essential aspects of the  Read more...
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Document Type: Book
All Authors / Contributors: Michael N Ross
ISBN: 9781472456878 1472456874
OCLC Number: 950695324
Description: xvii, 215 pages : illustrations ; 26 cm
Contents: Digital publishing comes of age --
Life after print --
The print-to-digital continuum --
Tools to change by --
Towards a global idiom --
Brand and reputation matters --
The virtue in a virtual town hall --
Luck is not a strategy --
Making a deal with best practices --
Consumption models --
The lion and the mouse : the professional vs the amateur.
Responsibility: Michael N. Ross, Senior Vice President, Education General Manager, Encyclopaedia Britannica/Britannica Digital Learning, Chicago, Illinois, USA.

Abstract:

"Publishing today requires a presence in local and global markets, and successful publishers can be more effective in reaching both by employing current technology at all stages of the publishing process. Finding the most efficient and profitable business models has become more challenging (and more rewarding) by the same advancements in technology. Michael N. Ross provides a roadmap to the essential aspects of the international publishing industry, from how to develop content that can be easily adapted to other cultures, to establishing relationships and negotiating licensing and co-publishing contracts"--Back cover.

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`Michael Ross writes from long experience with ease and authority. His analysis of change in audiences, creative development, marketing channels and financial models in global publishing is Read more...

 
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