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| 文件类型： | 书 |
|---|---|
| 所有的著者/提供者： |
Jarol B Manheim |
| ISBN: | 0805838317 9780805838312 |
| OCLC号码： | 44045721 |
| 描述： | xvii, 362 p. ; 24 cm. |
| 内容： | From Ann Arbor, With Love -- The State of the Unions -- The Learning Curve -- The Corporate Campaign Comes of Age -- Nonlabor-Based Anticorporate Campaigns -- Look for the Union Label -- Attack of the "Tree-Huggers" -- Campaigning by the Book -- The Codes of the West -- Money Talks... -- ... and the Customers Walk -- The Tools of Capitalism -- The Campaign Branches Out -- Telling the Public What It Thinks -- Weaving a Web, Worldwide -- Back to the Future -- Union-Initiated and Other Labor-Based Corporate Campaigns, 1974-1999 -- Anticorporate Campaigns Launched by Nonlabor Entities, 1989-1999. |
| 责任： | Jarol B. Manheim. |
| 更多信息： |
摘要：
"A corporate campaign is an organized assault - involving economic, political, legal and psychological warfare - on a company that has offended a labor union or an advocacy group. The attack usually centers around the media, where the protagonists attempt to redefine the image - and tarnish the reputation - of the target company. The central idea is to undermine the company's relationships with its key stakeholders: customers, employees, shareholders, bankers, regulators, and the general public, among others. It attempts to turn them into pressure points to which management must respond." "The Death of a Thousand Cuts provides the first comprehensive study of the history, strategies, tactics, and effects of these systematic attacks on the reputations of many prominent companies - Campbell's Soup, Caterpillar, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart and many more - and on the legitimacy of the corporation itself."--BOOK JACKET.
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相关主题：(21)
- Corporations -- Public relations.
- Labor unions -- Public relations.
- Corporate image.
- Social pressure.
- Demonstrations.
- Negative goodwill.
- Social responsibility of business.
- Business ethics.
- Industrial relations.
- Entreprises -- Relations publiques.
- Syndicats -- Relations publiques.
- Entreprises -- Image.
- Pression sociale.
- Manifestations.
- Écart d'acquisition négatif.
- Entreprises -- Responsabilité sociale.
- Morale des affaires.
- Relations industrielles.
- Public relations.
- Sociale aspecten.
- Ethische aspecten.