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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/44045721 Title: The death of a thousand cuts : corporate campaigns and the attack on the corporation Author: Jarol B Manheim Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2001. ISBN/ISSN: 0805838317 9780805838312 OCLC:44045721

  
  

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Subjects

• Corporations -- Public relations.
• Labor unions -- Public relations.
• Corporate image.
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The death of a thousand cuts : corporate campaigns and the attack on the corporation

Author:	Jarol B Manheim
Publisher:	Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2001.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"A corporate campaign is an organized assault - involving economic, political, legal and psychological warfare - on a company that has offended a labor union or an advocacy group. The attack usually centers around the media, where the protagonists attempt to redefine the image - and tarnish the reputation - of the target company. The central idea is to undermine the company's relationships with its key stakeholders: customers, employees, shareholders, bankers, regulators, and the general public, among others. It attempts to turn them into pressure points to which management must respond." "The Death of a Thousand Cuts provides the first comprehensive study of the history, strategies, tactics, and effects of these systematic attacks on the reputations of many prominent companies - Campbell's Soup, Caterpillar, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart and many more - and on the legitimacy of the corporation itself."--BOOK JACKET.  Read more...
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