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The death of a thousand cuts : corporate campaigns and the attack on the corporation

Author: Jarol B Manheim
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2001.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This bk presents the first up-to-date comprehensive treatment of the corporate campaign . It is aimed at both scholars, advanced students and it's practioners in fields of political commun, public relations, labor studies, human resources and management.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Manheim, Jarol B., 1946-
Death of a thousand cuts.
Mahwah, N.J. : Lawrence Erlbaum Associates, 2001
(DLC) 00034780
(OCoLC)44045721
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jarol B Manheim
ISBN: 058535670X 9780585356709 1410600610 9781410600615
OCLC Number: 47009786
Description: 1 online resource (xvii, 362 pages)
Contents: 1 From Ann Arbor, With Love 1 --
2 The State of the Unions 23 --
3 The Learning Curve 45 --
4 The Corporate Campaign Comes of Age 63 --
5 Nonlabor-Based Anticorporate Campaigns 91 --
6 Look for the Union Label 111 --
7 Attack of the "Tree-Huggers" 135 --
8 Campaigning by the Book 161 --
9 The Codes of the West 191 --
10 Money Talks ... 213 --
11 ... and the Customers Walk 231 --
12 The Tools of Capitalism 241 --
13 The Campaign Branches Out 255 --
14 Telling the Public What It Thinks 271 --
15 Weaving a Web, Worldwide 285 --
16 Back to the Future 299 --
Appendix A Union-Initiated and Other Labor-Based Corporate Campaigns, 1974-1999 311 --
Appendix B Anticorporate Campaigns Launched by Nonlabor Entities, 1989-1999 341.
Responsibility: Jarol B. Manheim.
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Abstract:

The Corporate Campaign argues that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines the history,  Read more...

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